What is b-roll?
Any shot that isn't you talking to the camera.
Drop it between talking shots, or post it on its own with text on screen and a trending sound.
What it looks like
Beauty
- Your brush lineup
- Lip gloss close-up
- Client glam, behind the scenes
Lifestyle
- Pouring coffee
- Making the bed
- A walk outside
Speakers
- Stepping on stage
- Rehearsal timelapse
- Your notes, up close
Why creators love b-roll
Film once, post for months
B-roll never goes out of date. Use it today or next year.
One clip, many videos
The same footage works for lots of different ideas.
Post more, stress less
A stash of clips makes staying consistent easy.
Made for trends
Add text and a trending sound, and it's ready for TikTok, Instagram Reels, YouTube Shorts, and Snapchat.
How to film b-roll
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Plan a shot list
List the clips you want and save a little inspo.
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Pick 1–2 filming days
Film a bit extra on those days, then just enjoy the rest.
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Keep moving
Film on the way somewhere or mid-task. Motion keeps it interesting.
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Go wide
Use the 0.5× lens and hold your phone just above your head.
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Prop your phone up
Set it on a table or ledge and film yourself.
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Ask a friend
They film you walking at 1× or 2×. Solo? Grab a tripod.
Easy spots to film
- Coffee shops
- Walks
- Meals
- Parks
- The beach
- Rooftops
- Viewpoints
- Car rides
- Getting ready
- Shopping
- Your hotel
Turn your footage into trending b-rolls
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We find a trending b-roll
One that's working right now, picked for you.
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We remake it with your clips
Same idea, your footage, fresh text on top.
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You post and join the trend
Use the same sound or another trending one.
