Open your YouTube Studio analytics. Look at the "Shorts Feed" tab. You'll see a percentage called "Viewed (vs. Swiped Away)." This is the single most important metric for Shorts success.
The Benchmarks
- 70% Viewed / 30% Swiped: Viral territory
- 50% / 50%: Average performance
- 30% Viewed / 70% Swiped: The video dies immediately
Why This Metric Matters
YouTube's Shorts algorithm is fundamentally about satisfaction. The "Viewed vs. Swiped" metric directly measures whether viewers found your content worth their time. High swipe-away rates tell YouTube your content isn't delivering value.
How to Fix High Swipe Rates
Hook Failure: If people swipe in the first 1-2 seconds, your hook is weak. The first frame must be visually stimulating.
Content Mismatch: If they swipe mid-video, you're not delivering on the hook's promise fast enough.
Pacing Issues: Slow pacing makes viewers feel like they're wasting time.
Key Takeaways
- "Viewed vs. Swiped Away" is the key metric in YouTube Studio
- Aim for 70%+ viewed for viral potential
- First frame must be visually compelling
- Deliver on your hook's promise quickly
ReelRise Editorial Team
Expert insights on short-form video growth strategies, backed by AI analysis of millions of viral videos.