The 'Bridge Strategy': Using Shorts to Grow Your Main Channel

Shorts subscribers are notoriously hard to convert to long-form viewers. But with the Bridge Strategy, you can use Shorts strategically to grow your main channel and increase watch hours.

The "Related Video" Link

YouTube now allows you to link a Short specifically to a long-form video. Use this feature! Don't just put a link in comments (it's not clickable).

The Cliffhanger Technique

End your Short with a cliffhanger that can only be resolved by the long video. "But the craziest part of the story is..." → Point to Related Video link. This creates genuine motivation to click through.

Types of Bridge Content

• Highlights: Best moments from long-form content
• Teasers: Setup that requires the full video for payoff
• Companion Content: Bonus tips that complement a longer tutorial
• Q&A Answers: Quick answers that reference detailed explanations

Converting Shorts Viewers

Shorts viewers are in a different mindset than long-form viewers. To convert them:

• Use verbal CTAs: "Full breakdown on my channel"
• Create content series that build investment
• Ensure your channel page clearly shows long-form value

Key Takeaways

• Use the Related Video link feature
• End with cliffhangers that require long-form viewing
• Create Shorts that tease long-form content
• Verbally direct viewers to your channel