Your reach has collapsed. Views are a fraction of what they were. Your first thought: "I must be shadowbanned." Probably not. True shadowbans are rare. What you're experiencing is likely audience fatigue or algorithm deprioritization.
Understanding Why Reach Drops
Audience Fatigue: Same type of content for too long. Followers are bored.
Follower Behavior Shift: Your followers' interests evolved but your content hasn't.
Ghost Followers: Inactive followers dragging down engagement rate.
The "Pattern Interrupt" Strategy
When content is stale, you need to shock the algorithm:
- Change Format: If you do talking head, try slideshows
- Change Topic Angle: Cover your niche from new perspectives
- Change Setting: Film in new locations
- Change Posting Time: Try different windows
The Audit Process
Review your last 30 posts. Identify which had highest reach and engagement. Find patterns in what works and double down on that while dropping what doesn't.
Key Takeaways
- Reach drops are rarely shadowbans—more often audience fatigue
- Use "pattern interrupt" to shock the algorithm
- Audit your recent posts to find patterns
- Keep posting through the slump
ReelRise Editorial Team
Expert insights on short-form video growth strategies, backed by AI analysis of millions of viral videos.