While everyone obsesses over video editing, a simpler format is quietly dominating Instagram Reels: the slideshow. Photo-based Reels are consistently outperforming video for many creators—and they're easier to make.
Why Slideshows Outperform Video
Higher Time Spent: Viewers pause to read text and examine images, increasing watch time metrics.
Aesthetic Alignment: Slideshows fit Instagram's visual culture and photography DNA.
High Save and Share Rates: Slideshows often contain reference information viewers want to save.
Types of Slideshows That Perform
- The List Slideshow: "5 products you need for glowing skin"
- The Before/After Slideshow: Transformation content
- The Tutorial Slideshow: Step-by-step instructions
- The Aesthetic/Mood Slideshow: Curated images around a theme
Best Practices
Add text overlays to guide viewers. Time each slide appropriately (2-4 seconds). Choose trending audio that matches the mood. Select a strong cover image for your grid.
Key Takeaways
- Slideshow Reels often outperform video on Instagram
- They require less production effort
- High Save rates make slideshows algorithm-friendly
- Add text overlays to include keywords
ReelRise Editorial Team
Expert insights on short-form video growth strategies, backed by AI analysis of millions of viral videos.